MARKET SEGMENTATION AND BRAND POSITIONING AS AN EFFECTIVE TOOL FOR CONSUMERS SATISFACTION
The main objective of this study is to examine the company policy and goals in relation to market segmentation and brand positioning as a tool for effective consumer satisfaction.
AN ASSESSMENT OF PRICING STRATEGIES FOR NEW PRODUCT IN A COMPETITIVE MARKET IN ABUJA FCT
The general objective of this work is to make a detailed analysis and appraisal of the pricing strategies for new products in a competitive market using Airtel Nigeria as the…
THE IMPACT OF MARKET SEGMENTATION ON THE SALES PERFORMANCE OF AN ORGANIZATION
The specific objectives of the research work are: To examine the relationship between market segmentation and product development. To examine the relationship between market segmentation and sales volume. To ascertain…
AN ASSESSMENT OF MARKETING MANAGEMENT IN THE BANKING INDUSTRY IN NASARAWA STATE
This study aims at assessing marketing management adoption in the banking Industry in Nigeria. In addition, the study seeks to achieve the following specific objectives:
THE MANAGEMENT OF SALES PROMOTION AS A TOOL IN BUSINESS ORGANIZATIONS
This research has the objective of providing and heightening into the management of sales promotion as a tool in a business organization (a case study of Coca Cola Abuja.). As…
AN APPRAISAL OF THE RELEVANCE OF THE MARKETING MIX ELEMENT TO MARKETING FIRMS
The objective of this study is to highlight the benefit of marketing their products. It is also the intention of the researcher to help find out solutions to the problems…
EFFECT OF AUTOMATED TELLER MACHINE ON SERVICE DELIVERY IN ZENITH BANK, WUSE ABUJA
The main objective of the study is to examine the effect of Automated Teller Machine on customers satisfaction. Other specific objectives are:
A STUDY OF THE EFFECTS OF ELECTRONIC MARKETING ON CONSUMER BUYING BEHAVIOUR IN ABUJA FCT
The main objective of the study is to examine the effect e-marketing on consumer buying behavior in in Airtel Nigeria Plc. Abuja.
AN ASSESSMENT OF THE EFFECTS OF POLLUTION ON RESIDENTIAL PROPERTIES IN MARARABA NASARAWA STATE
The aim of this study is to assess the effects of pollution on residential properties in Mararaba, Nasarawa State with the view to minimizing the effect noise pollution.
THE ESSENCE OF FACILITY MANAGEMENT ON PROPERTY DEVELOPMENT
This project is aimed at examining the essence of facility management on property development in Ibadan Metropolis town. While the specific objectives are as follows:
