IMPACT OF SOCIAL MEDIA ON FINANCIAL SERVICES MARKETING IN NIGERIA
This study explores the impact of social media on financial services marketing within the context of Nigeria. The research investigates current practices, trends, challenges, and regulatory influences affecting social media…
THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMER SATISFACTION
This study explores the relationship between relationship marketing practices and customer satisfaction, focusing on First Bank in Ado Ekiti. Through a mixed-methods approach involving surveys and data analysis, the study…
AN EVALUATION OF THE IMPACT OF EFFECTIVE DISTRIBUTION SYSTEM IN AN ORGANIZATION
The purpose of this research work is to give an insight on the need for effective distribution system in an organization taken Unilever Plc. As a case study. The firm’s…
THE IMPACT OF CONSUMER BEHAVIOUR ON THE MARKETING OF CONSUMER PRODUCTS
this research work is The Impact of Consumer Behaviour on the Marketing of Consumer Products in Nigeria, a case study of United Africa Company Foods Plc. Abuja. This project work…
EFFECT OF BRAND IMAGE ON CONSUMER BUYING BEHAVIOR IN COCA-COLA BOTTLING COMPANY ABUJA
The general objective of this study is to have an in-depth study of the effect of brand image on consumer buying behavior in coca cola Bottling company. This study is…
A STUDY OF THE IMPACTS OF NEW PRODUCTS STRATEGIES ON THE GROWTH OF FIRMS IN NIGERIA
A STUDY OF THE IMPACTS OF NEW PRODUCTS STRATEGIES ON THE GROWTH OF FIRMS IN NIGERIA (A case study of Konga Retail Company, Abuja) ABSTRACT This research work is executed…
AN ASSESSMENT OF PRICING STRATEGIES FOR NEW PRODUCT IN A COMPETITIVE MARKET IN ABUJA FCT
The general objective of this work is to make a detailed analysis and appraisal of the pricing strategies for new products in a competitive market using Airtel Nigeria as the…
THE IMPACT OF MARKET SEGMENTATION ON THE SALES PERFORMANCE OF AN ORGANIZATION
The specific objectives of the research work are: To examine the relationship between market segmentation and product development. To examine the relationship between market segmentation and sales volume. To ascertain…
AN ASSESSMENT OF MARKETING MANAGEMENT IN THE BANKING INDUSTRY IN NASARAWA STATE
This study aims at assessing marketing management adoption in the banking Industry in Nigeria. In addition, the study seeks to achieve the following specific objectives:
THE MANAGEMENT OF SALES PROMOTION AS A TOOL IN BUSINESS ORGANIZATIONS
This research has the objective of providing and heightening into the management of sales promotion as a tool in a business organization (a case study of Coca Cola Abuja.). As…