Social Media

This study examines the influence of social media on Nigerian youths’ political participation, focusing on Twitter as a platform for political engagement and discourse. Using a quantitative research design, the…

This study examines the role of social media in Nigerian political campaigns, with a specific focus on the #Atiku2023 campaign. Using a quantitative research approach, the study investigates how social…

This study explores the influence of social media on Nigerian sports, with a focus on Twitter’s role in shaping the public discourse around Nigerian football. Using a quantitative research approach,…

This study examines the impact of social media influencers on Nigerian youth, focusing on YouTube vloggers as a case study. Employing a quantitative research approach, the research investigates how content…

This study explores the impact of digital media on Nigerian advertising, focusing specifically on the use of digital billboards in Lagos. The research employs a quantitative approach to assess how…

This study examines the influence of social media on Nigerian political discourse, focusing on the use of political hashtags as a tool for mobilization, awareness, and discussion. Using a quantitative…

This study examines the impact of social media on Nigerian journalism, focusing on citizen journalism on Twitter. Using a quantitative approach, the research investigates how Twitter has transformed news production,…

This study explores the role of digital advertising in promoting business growth in Nigeria, with a focus on the effectiveness of Facebook Ads for small businesses. Using a quantitative research…

The general objective of this study is to assess the role of social media in youth activism in Nigeria, focusing on the #EndSARS movement.

This study explores the role of social media in the promotion of Nigerian music, focusing on Burna Boy's strategic use of these platforms. As a case study, it examines how…