The Influence of Social Media on Nigerian Product Advertising: A Case Study of Influencer Marketing
This study investigates the influence of social media on product advertising in Nigeria, focusing specifically on influencer marketing. In recent years, influencer marketing has emerged as a significant tool for…
The Role of Social Media in Promoting Nigerian Music Globally: A Case Study of Davido’s Social Media Strategy
This study explores the role of social media in promoting Nigerian music on the global stage, using Davido’s social media strategy as a case study. Through a mixed-methods approach, the…
The Role of Social Media in Nigerian Political Campaigns: A Case Study of #Atiku2023
This study examines the role of social media in Nigerian political campaigns, with a specific focus on the #Atiku2023 campaign. Using a quantitative research approach, the study investigates how social…
The Role of Social Media in Nigerian Music Promotion: A Case Study of Burna Boy’s Social Media Strategy
This study explores the role of social media in the promotion of Nigerian music, focusing on Burna Boy's strategic use of these platforms. As a case study, it examines how…
