The Effectiveness of Digital Media Marketing in Nigerian SMEs: A Case Study of Instagram-based Businesses
This study evaluates the effectiveness of digital media marketing in Nigerian Small and Medium Enterprises (SMEs), focusing on Instagram-based businesses as a case study. Using a quantitative research approach, the…
The Effectiveness of Digital Media in Promoting Nigerian Fashion Designers: A Case Study of Lagos Fashion Week
This study evaluates the effectiveness of digital media in promoting Nigerian fashion designers, focusing on Lagos Fashion Week as a case study. Using a quantitative research approach, the study investigates…
The Role of Digital Media in Promoting Nigerian Tourism: A Case Study of Travel Influencers on Instagram
The general objective of this study is to explore the role of digital media, particularly Instagram travel influencers, in promoting Nigerian tourism.
