Social Media Marketing

This study examines the role of digital media in driving economic growth in Nigeria, with a specific focus on digital entrepreneurship. The research explores how digital platforms, such as social…

This study investigates the influence of social media, particularly Twitter and Instagram, on Nigerian fashion trends. It focuses on how these platforms shape the fashion preferences, behaviors, and buying patterns…

This study examines the influence of social media, specifically Instagram, on Nigerian youth's health and fitness choices, focusing on the impact of fitness influencers. Employing a quantitative research approach, data…

This study explores the role of social media, with a specific focus on Instagram, in fostering growth within the Nigerian fashion industry. By examining the activities and influence of Instagram…

This study examines the role of digital platforms in the growth of Nigerian comedy, with a specific focus on YouTube and Instagram comedians. In recent years, these platforms have become…

This study explores the impact of digital media on Nigerian consumer trends, with a specific focus on influencers promoting products. Digital platforms have revolutionized consumer behavior by enabling direct engagement…

This study examines the role of social media in promoting Nigerian art, with a focus on online art exhibitions. Social media platforms such as Instagram, Twitter, and Facebook have emerged…

This study investigates the role of social media in Nigerian healthcare, focusing on health campaigns conducted via Instagram. With the increasing digitalization of healthcare communication, Instagram has emerged as a…

This study explores the role of digital platforms in empowering women in Nigeria, with a particular focus on women-led influencers on Instagram. Using a quantitative research approach, the study investigates…

This study explores the role of digital media in promoting Nigerian cuisine, focusing on food bloggers and Instagram as a platform for culinary marketing and cultural representation. Using a quantitative…