Social Media Influence

This study examines the impact of digital media on Nigerian religious practices, focusing on church live streaming as a case study. Using a quantitative research approach, the study explores how…

This study explores the role of digital platforms in empowering women in Nigeria, with a particular focus on women-led influencers on Instagram. Using a quantitative research approach, the study investigates…

This study examines the influence of social media on Nigerian youths’ political participation, focusing on Twitter as a platform for political engagement and discourse. Using a quantitative research design, the…

This study evaluates the effectiveness of digital media marketing in Nigerian Small and Medium Enterprises (SMEs), focusing on Instagram-based businesses as a case study. Using a quantitative research approach, the…

This study examines the role of social media in Nigerian political campaigns, with a specific focus on the #Atiku2023 campaign. Using a quantitative research approach, the study investigates how social…

This study explores the role of digital media in political discourse in Nigeria, focusing on WhatsApp groups as a platform for political mobilization. Using a quantitative research approach, the study…

This study investigates the role of YouTube in promoting Nigerian music, with a focus on Nigerian music video channels as a case study. Using a quantitative research approach, the research…

This study explores the influence of digital media on public relations in Nigeria, focusing on its application in Corporate Social Responsibility (CSR) campaigns. Using a quantitative research approach, the research…

This study examines the influence of social media on Nigerian political discourse, focusing on the use of political hashtags as a tool for mobilization, awareness, and discussion. Using a quantitative…

The general objective of this study is to explore the role of digital media, particularly Instagram travel influencers, in promoting Nigerian tourism.