SALES PROMOTION: A MARKETING STRATEGY FOR ACHIEVEMENT OF ORGANISATIONAL GOALS
This research work titled “Sales promotion: A marketing strategy for achievement of organizational goals” is a study undertaken to examine how customers are been giving extra reward for their behaviour…
THE MANAGEMENT OF SALES PROMOTION AS A TOOL IN BUSINESS ORGANIZATIONS
This research has the objective of providing and heightening into the management of sales promotion as a tool in a business organization (a case study of Coca Cola Abuja.). As…
IMPACT OF SALES PROMOTION IN A MANUFACTURING INDUSTRY
The aim of this project is to examine the impact of sales promotion on manufacturing industry. To achieve the above aim, the researcher pursues the following specific objectives:
