AN ASSESSMENT OF PRICING STRATEGIES FOR NEW PRODUCT IN A COMPETITIVE MARKET IN ABUJA FCT
The general objective of this work is to make a detailed analysis and appraisal of the pricing strategies for new products in a competitive market using Airtel Nigeria as the…
APPRAISAL OF BRANDING AS COMPETITIVE TOOL IN MARKETING OF CONSUMER PRODUCT
This project work highlights the importance of branding to any organization. Brand and effective brand management are integral part of the strategic marketing management. The role of brands and branding…
