The Role of YouTube in Promoting Nigerian Music: A Case Study of Nigerian Music Video Channels
This study investigates the role of YouTube in promoting Nigerian music, with a focus on Nigerian music video channels as a case study. Using a quantitative research approach, the research…
The Role of Digital Platforms in Shaping Nigerian Entertainment: A Case Study of Netflix and Nollywood
This study investigates the role of digital platforms in shaping the Nigerian entertainment industry, with a particular focus on the influence of Netflix on Nollywood. Using a quantitative research approach,…
The Impact of Digital Media on Nigerian Cinema: A Case Study of Nollywood on YouTube
This study examines the impact of digital media, specifically YouTube, on the Nigerian cinema industry, popularly known as Nollywood. Over the past decade, Nollywood has experienced significant transformations in content…