Online Branding

This study examines the role of digital media in driving economic growth in Nigeria, with a specific focus on digital entrepreneurship. The research explores how digital platforms, such as social…

This study explores the role of social media in promoting Nigerian music on the global stage, using Davido’s social media strategy as a case study. Through a mixed-methods approach, the…

This study investigates the role of digital media in Nigerian sports marketing, with a particular focus on the use of social media campaigns to promote Nigerian football. In the digital…

This study examines the impact of digital media on the Nigerian fashion industry, specifically focusing on the role of fashion bloggers on Instagram. As a visual-centric platform, Instagram has become…

This study explores the role of digital media in promoting Nigerian cuisine, focusing on food bloggers and Instagram as a platform for culinary marketing and cultural representation. Using a quantitative…

This study evaluates the effectiveness of digital media marketing in Nigerian Small and Medium Enterprises (SMEs), focusing on Instagram-based businesses as a case study. Using a quantitative research approach, the…

This study explores the influence of digital media on public relations in Nigeria, focusing on its application in Corporate Social Responsibility (CSR) campaigns. Using a quantitative research approach, the research…

This study evaluates the effectiveness of digital media in promoting Nigerian fashion designers, focusing on Lagos Fashion Week as a case study. Using a quantitative research approach, the study investigates…