The Role of Social Media in Promoting Nigerian Music Globally: A Case Study of Davido’s Social Media Strategy
This study explores the role of social media in promoting Nigerian music on the global stage, using Davido’s social media strategy as a case study. Through a mixed-methods approach, the…
The Role of YouTube in Promoting Nigerian Music: A Case Study of Nigerian Music Video Channels
This study investigates the role of YouTube in promoting Nigerian music, with a focus on Nigerian music video channels as a case study. Using a quantitative research approach, the research…
