The Role of Digital Media in Nigerian Sports Marketing: A Case Study of Social Media Campaigns for Nigerian Football
This study investigates the role of digital media in Nigerian sports marketing, with a particular focus on the use of social media campaigns to promote Nigerian football. In the digital…
The Influence of Social Media on Nigerian Sports: A Case Study of Twitter’s Role in Nigerian Football
This study explores the influence of social media on Nigerian sports, with a focus on Twitter’s role in shaping the public discourse around Nigerian football. Using a quantitative research approach,…
