The Role of Social Media in Promoting Nigerian Music Globally: A Case Study of Davido’s Social Media Strategy
This study explores the role of social media in promoting Nigerian music on the global stage, using Davido’s social media strategy as a case study. Through a mixed-methods approach, the…
The Impact of Social Media Influencers on Nigerian Youth: A Case Study of YouTube Vloggers
This study examines the impact of social media influencers on Nigerian youth, focusing on YouTube vloggers as a case study. Employing a quantitative research approach, the research investigates how content…
The Role of YouTube in Promoting Nigerian Music: A Case Study of Nigerian Music Video Channels
This study investigates the role of YouTube in promoting Nigerian music, with a focus on Nigerian music video channels as a case study. Using a quantitative research approach, the research…
The Role of Digital Platforms in Shaping Nigerian Entertainment: A Case Study of Netflix and Nollywood
This study investigates the role of digital platforms in shaping the Nigerian entertainment industry, with a particular focus on the influence of Netflix on Nollywood. Using a quantitative research approach,…
The Role of Social Media in Nigerian Music Promotion: A Case Study of Burna Boy’s Social Media Strategy
This study explores the role of social media in the promotion of Nigerian music, focusing on Burna Boy's strategic use of these platforms. As a case study, it examines how…
The Impact of Digital Media on Nigerian Cinema: A Case Study of Nollywood on YouTube
This study examines the impact of digital media, specifically YouTube, on the Nigerian cinema industry, popularly known as Nollywood. Over the past decade, Nollywood has experienced significant transformations in content…