The Influence of Social Media on Nigerian Product Advertising: A Case Study of Influencer Marketing
This study investigates the influence of social media on product advertising in Nigeria, focusing specifically on influencer marketing. In recent years, influencer marketing has emerged as a significant tool for…
The Impact of Digital Media on Nigerian Advertising: A Case Study of Digital Billboards in Lagos
This study explores the impact of digital media on Nigerian advertising, focusing specifically on the use of digital billboards in Lagos. The research employs a quantitative approach to assess how…
