The Effectiveness of Digital Media Marketing in Nigerian SMEs: A Case Study of Instagram-based Businesses
This study evaluates the effectiveness of digital media marketing in Nigerian Small and Medium Enterprises (SMEs), focusing on Instagram-based businesses as a case study. Using a quantitative research approach, the…
The Role of Social Media in Nigerian Political Campaigns: A Case Study of #Atiku2023
This study examines the role of social media in Nigerian political campaigns, with a specific focus on the #Atiku2023 campaign. Using a quantitative research approach, the study investigates how social…
The Impact of Social Media Influencers on Nigerian Youth: A Case Study of YouTube Vloggers
This study examines the impact of social media influencers on Nigerian youth, focusing on YouTube vloggers as a case study. Employing a quantitative research approach, the research investigates how content…
The Role of YouTube in Promoting Nigerian Music: A Case Study of Nigerian Music Video Channels
This study investigates the role of YouTube in promoting Nigerian music, with a focus on Nigerian music video channels as a case study. Using a quantitative research approach, the research…
The Role of Digital Platforms in Shaping Nigerian Entertainment: A Case Study of Netflix and Nollywood
This study investigates the role of digital platforms in shaping the Nigerian entertainment industry, with a particular focus on the influence of Netflix on Nollywood. Using a quantitative research approach,…
The Influence of Social Media on Nigerian Political Discourse: A Case Study of Political Hashtags
This study examines the influence of social media on Nigerian political discourse, focusing on the use of political hashtags as a tool for mobilization, awareness, and discussion. Using a quantitative…
The Role of Social Media in Youth Activism in Nigeria: A Case Study of #EndSARS Movement
The general objective of this study is to assess the role of social media in youth activism in Nigeria, focusing on the #EndSARS movement.
The Role of Social Media in Nigerian Music Promotion: A Case Study of Burna Boy’s Social Media Strategy
This study explores the role of social media in the promotion of Nigerian music, focusing on Burna Boy's strategic use of these platforms. As a case study, it examines how…
The Impact of Digital Media on Nigerian Cinema: A Case Study of Nollywood on YouTube
This study examines the impact of digital media, specifically YouTube, on the Nigerian cinema industry, popularly known as Nollywood. Over the past decade, Nollywood has experienced significant transformations in content…
STRATEGIC MANAGEMENT AND ORGANIZATIONAL PERFORMANCES IN THE BANKING SECTOR [A STUDY OF UNITED BANK FOR AFRICA PLC IN AWKA ANAMBRA STATE]
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