The Role of Social Media in Promoting Nigerian Music Globally: A Case Study of Davido’s Social Media Strategy
This study explores the role of social media in promoting Nigerian music on the global stage, using Davido’s social media strategy as a case study. Through a mixed-methods approach, the…
The Influence of Digital Media on Nigerian Music Sales: A Case Study of Streaming Services like Boomplay
This study explores the influence of digital media on Nigerian music sales, focusing on the role of streaming services such as Boomplay. With the rise of digital platforms, the music…
