The Influence of Digital Media on Nigerian Music Sales: A Case Study of Streaming Services like Boomplay
This study explores the influence of digital media on Nigerian music sales, focusing on the role of streaming services such as Boomplay. With the rise of digital platforms, the music…
The Role of YouTube in Promoting Nigerian Music: A Case Study of Nigerian Music Video Channels
This study investigates the role of YouTube in promoting Nigerian music, with a focus on Nigerian music video channels as a case study. Using a quantitative research approach, the research…
The Role of Social Media in Nigerian Music Promotion: A Case Study of Burna Boy’s Social Media Strategy
This study explores the role of social media in the promotion of Nigerian music, focusing on Burna Boy's strategic use of these platforms. As a case study, it examines how…
