THE IMPACT OF MARKETING RESEARCH ON SALES AND PROFIT IN THE MANUFACTURING INDUSTRIES
The main objectives of the research work are as follows: To study the impact and the validity of the application of marketing research on the level of sales and profits…
PROBLEM AND PROSPECTS OF PROMOTIONAL ACTIVITIES IN MANUFACTURING COMPANY
This project is an in-depth study of the problem and prospect of promotion activities in manufacturing Company precisely Unilever Plc. Promotional and important field in planning market activities. It is…
THE STUDY OF MARKETING MIX VARIABLE IN THE ECONOMY OF NIGERIA
The research study is titled “The study of marketing mix variables in the economy of Nigeria “as applicable to Nigeria breweries. Chapter one started with the introduction background of the…
SALES PROMOTION: A MARKETING STRATEGY FOR ACHIEVEMENT OF ORGANISATIONAL GOALS
This research work titled “Sales promotion: A marketing strategy for achievement of organizational goals” is a study undertaken to examine how customers are been giving extra reward for their behaviour…
THE EFFECT OF MARKETING STRATEGY IN A DIVERSIFYING ECONOMY
This project title “The Effect of Marketing Strategy in a Diversifying Economy” (a case study of Nigeria Export Promotion Council Headquarter, Abuja) tends to focus on the diversification of oil…
THE EFFECT OF ENHANCING CUSTOMERS SATISFACTION IN PRIVATE SECTOR
The researcher wants to create public awareness on successful management that can be observed by baby companies, which will help them operate in line with the customer needs in other…
THE RELEVANCE OF PRODUCT PACKAGING AND BRANDING IN THE MARKETING OF SHOPPING GOODS
This research work is aimed at determining the relevant of product packaging and branding in the marketing of shopping goods with special reference to Royal ceramics Nigeria limited. The organized…
THE IMPLICATION OF BRANDING AND PACKAGING OF A PRODUCT
The objective of the study is mainly concerned with the effective branding and packaging implication for marketing firms where NASCO Company Jos is the case study under the marketing firms.
THE EFFECT OF CONSUMER’S PERCEPTION IN MARKETING OF CONVENIENCE GOODS IN THE FEDERAL CAPITAL TERRITORY ABUJA
The general objective of this study is to examine the effect of consumer’s perception in marketing of convenience goods in the Federal Capital territory Abuja.
EFFECT OF MASS MEDIA ON MARKETING NEW PRODUCTS
The general objective of this study is to examine the effect of mass media on marketing new products. This study was designed to find out
