IMPACT OF SOCIAL MEDIA ON FINANCIAL SERVICES MARKETING IN NIGERIA
This study explores the impact of social media on financial services marketing within the context of Nigeria. The research investigates current practices, trends, challenges, and regulatory influences affecting social media…
THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMER SATISFACTION
This study explores the relationship between relationship marketing practices and customer satisfaction, focusing on First Bank in Ado Ekiti. Through a mixed-methods approach involving surveys and data analysis, the study…