AN ASSESSMENT OF MARKETING MANAGEMENT IN THE BANKING INDUSTRY IN NASARAWA STATE
This study aims at assessing marketing management adoption in the banking Industry in Nigeria. In addition, the study seeks to achieve the following specific objectives:
Marketing Management Is An Art Or Science
Meaning of Marketing Management: The term ‘marketing management, refers to the planning, organizing, directing and controlling of the persons and activities engaged in the marketing division of a business enterprise.…
Marketing Management Activities
Marketing management is the organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organization and on the management of a firm's marketing…