Marketing

This study investigates the influence of digital media on the Nigerian job market, with a particular focus on LinkedIn as a professional networking and job search platform. As digital media…

This study examines the impact of digital media, particularly social media, on Nigerian sports awareness, focusing on the promotion of local sports events. Using a quantitative approach, the research surveyed…

This study explores the impact of digital media on Nigerian consumer trends, with a specific focus on influencers promoting products. Digital platforms have revolutionized consumer behavior by enabling direct engagement…

This study examines the impact of digital media on the Nigerian fashion industry, specifically focusing on the role of fashion bloggers on Instagram. As a visual-centric platform, Instagram has become…

This study evaluates the effectiveness of digital media marketing in Nigerian Small and Medium Enterprises (SMEs), focusing on Instagram-based businesses as a case study. Using a quantitative research approach, the…

This study evaluates the effectiveness of digital media in promoting Nigerian fashion designers, focusing on Lagos Fashion Week as a case study. Using a quantitative research approach, the study investigates…

This study explores the impact of digital media on Nigerian advertising, focusing specifically on the use of digital billboards in Lagos. The research employs a quantitative approach to assess how…

This study examines the influence of social media on Nigerian political discourse, focusing on the use of political hashtags as a tool for mobilization, awareness, and discussion. Using a quantitative…

This study explores the role of digital advertising in promoting business growth in Nigeria, with a focus on the effectiveness of Facebook Ads for small businesses. Using a quantitative research…

This study explores the role of social media in the promotion of Nigerian music, focusing on Burna Boy's strategic use of these platforms. As a case study, it examines how…