Fashion Industry

This study investigates the influence of social media, particularly Twitter and Instagram, on Nigerian fashion trends. It focuses on how these platforms shape the fashion preferences, behaviors, and buying patterns…

This study evaluates the effectiveness of digital media in promoting Nigerian fashion designers, focusing on Lagos Fashion Week as a case study. Using a quantitative research approach, the study investigates…

This study explores the influence of Instagram influencers on Nigerian fashion, examining how they shape trends, promote brands, and impact consumer behavior in the country. With the rapid growth of…