entertainment

This study explores the role of digital media in promoting and preserving Nigerian cultural heritage, with a focus on Instagram as a platform for cultural preservation. Using a quantitative research…

This study examines the role of digital platforms in the growth of Nigerian comedy, with a specific focus on YouTube and Instagram comedians. In recent years, these platforms have become…

This study investigates the role of digital media in Nigerian sports marketing, with a particular focus on the use of social media campaigns to promote Nigerian football. In the digital…

This study explores the role of digital media in Nigerian film distribution, with a particular focus on streaming platforms like IrokoTV. The rise of digital platforms has revolutionized the way…

This study explores the influence of digital media on Nigerian music sales, focusing on the role of streaming services such as Boomplay. With the rise of digital platforms, the music…

This study investigates the role of YouTube in promoting Nigerian music, with a focus on Nigerian music video channels as a case study. Using a quantitative research approach, the research…

This study investigates the role of digital platforms in shaping the Nigerian entertainment industry, with a particular focus on the influence of Netflix on Nollywood. Using a quantitative research approach,…

This study explores the role of social media in the promotion of Nigerian music, focusing on Burna Boy's strategic use of these platforms. As a case study, it examines how…

This study examines the impact of digital media, specifically YouTube, on the Nigerian cinema industry, popularly known as Nollywood. Over the past decade, Nollywood has experienced significant transformations in content…