Digital Media Influence

This study examines the influence of social media, specifically Instagram, on Nigerian youth's health and fitness choices, focusing on the impact of fitness influencers. Employing a quantitative research approach, data…

This study explores the influence of social media on Nigerian sports, with a focus on Twitter’s role in shaping the public discourse around Nigerian football. Using a quantitative research approach,…

This study investigates the influence of digital media on consumer behavior in Nigeria, focusing on online shopping trends. It examines the roles of social media platforms, digital advertising, and influencer…

This study explores the role of digital media, particularly Twitter, in shaping Nigerian youth culture, with a focus on the influence of Twitter trends. The rapid growth of digital platforms…