The Influence of Digital Media on Consumer Behavior in Nigeria: A Case Study of Online Shopping Trends
This study investigates the influence of digital media on consumer behavior in Nigeria, focusing on online shopping trends. It examines the roles of social media platforms, digital advertising, and influencer…
The Role of Social Media in Nigerian Music Promotion: A Case Study of Burna Boy’s Social Media Strategy
This study explores the role of social media in the promotion of Nigerian music, focusing on Burna Boy's strategic use of these platforms. As a case study, it examines how…
The Impact of Digital Media on Nigerian Cinema: A Case Study of Nollywood on YouTube
This study examines the impact of digital media, specifically YouTube, on the Nigerian cinema industry, popularly known as Nollywood. Over the past decade, Nollywood has experienced significant transformations in content…
The Role of Digital Media in Nigeria’s Economic Development: A Case Study of E-commerce Platforms
This study explores the role of digital media, specifically e-commerce platforms, in Nigeria’s economic development. Over the past decade, Nigeria has witnessed significant growth in e-commerce, driven by the increasing…
