Digital Advertising

This study examines the influence of digital media on Nigerian shopping habits, focusing on the role of online stores and shopping trends. A quantitative research design was used to analyze…

This study investigates the role of digital media in Nigerian sports marketing, with a particular focus on the use of social media campaigns to promote Nigerian football. In the digital…

This study explores the impact of digital media on Nigerian consumer trends, with a specific focus on influencers promoting products. Digital platforms have revolutionized consumer behavior by enabling direct engagement…

This study examines the impact of digital media on the Nigerian fashion industry, specifically focusing on the role of fashion bloggers on Instagram. As a visual-centric platform, Instagram has become…

This study explores the role of digital media in promoting Nigerian cuisine, focusing on food bloggers and Instagram as a platform for culinary marketing and cultural representation. Using a quantitative…

This study evaluates the effectiveness of digital media marketing in Nigerian Small and Medium Enterprises (SMEs), focusing on Instagram-based businesses as a case study. Using a quantitative research approach, the…

This study evaluates the effectiveness of digital media in promoting Nigerian fashion designers, focusing on Lagos Fashion Week as a case study. Using a quantitative research approach, the study investigates…

The general objective of this study is to explore the role of digital media, particularly Instagram travel influencers, in promoting Nigerian tourism.

This study explores the role of digital advertising in promoting business growth in Nigeria, with a focus on the effectiveness of Facebook Ads for small businesses. Using a quantitative research…