APPRAISAL OF BRANDING AS COMPETITIVE TOOL IN MARKETING OF CONSUMER PRODUCT
This project work highlights the importance of branding to any organization. Brand and effective brand management are integral part of the strategic marketing management. The role of brands and branding…
A STUDY ON THE EFFECT OF PACKAGING ON CONSUMER BUYING HABITS
This research work sought to identify the reaction of consumers towards a well-designed packaged product. The researcher highlighted the facts associated with the objectives of this study.
A STUDY ON ADVERTISING AND ITS INFLUENCE ON CONSUMER BUYING BEHAVIOR
The central objective of this research is to examine the impact of advertising on consumers with reference to MTN Nigeria.
