mass communication

This study investigates the role of digital platforms in shaping the Nigerian entertainment industry, with a particular focus on the influence of Netflix on Nollywood. Using a quantitative research approach,…

This study examines the influence of social media on Nigerian political discourse, focusing on the use of political hashtags as a tool for mobilization, awareness, and discussion. Using a quantitative…

The general objective of this study is to explore the role of digital media, particularly Instagram travel influencers, in promoting Nigerian tourism.

This study evaluates the effectiveness of digital media in combating fake news in Nigeria, focusing specifically on the role of fact-checking websites. Using a quantitative research approach, the study investigates…

This study examines the impact of social media on Nigerian journalism, focusing on citizen journalism on Twitter. Using a quantitative approach, the research investigates how Twitter has transformed news production,…

This study explores the role of digital advertising in promoting business growth in Nigeria, with a focus on the effectiveness of Facebook Ads for small businesses. Using a quantitative research…

This study investigates the influence of digital media on Nigerian news consumption, focusing on online news platforms. The research adopts a quantitative approach to assess how digital media has transformed…

This study explores the role of digital media in political mobilization during the 2019 Nigerian Presidential Elections. Using a quantitative approach, the research assesses how digital media platforms, particularly social…

The general objective of this study is to assess the role of social media in youth activism in Nigeria, focusing on the #EndSARS movement.

The general objective of this study is to evaluate the impact of digital media, specifically online learning platforms, on education in Nigeria.