The Effectiveness of Digital Media Marketing in Nigerian SMEs: A Case Study of Instagram-based Businesses
This study evaluates the effectiveness of digital media marketing in Nigerian Small and Medium Enterprises (SMEs), focusing on Instagram-based businesses as a case study. Using a quantitative research approach, the…
The Role of Social Media in Nigerian Political Campaigns: A Case Study of #Atiku2023
This study examines the role of social media in Nigerian political campaigns, with a specific focus on the #Atiku2023 campaign. Using a quantitative research approach, the study investigates how social…
The Impact of Digital Media on Nigerian Newsrooms: A Case Study of Online News Portals
This study investigates the impact of digital media on Nigerian newsrooms, focusing on online news portals as a case study. Using a quantitative research approach, the study explores how the…
The Influence of Social Media on Nigerian Sports: A Case Study of Twitter’s Role in Nigerian Football
This study explores the influence of social media on Nigerian sports, with a focus on Twitter’s role in shaping the public discourse around Nigerian football. Using a quantitative research approach,…
The Role of Digital Media in Political Discourse in Nigeria: A Case Study of WhatsApp Groups and Political Mobilization
This study explores the role of digital media in political discourse in Nigeria, focusing on WhatsApp groups as a platform for political mobilization. Using a quantitative research approach, the study…
The Role of YouTube in Promoting Nigerian Music: A Case Study of Nigerian Music Video Channels
This study investigates the role of YouTube in promoting Nigerian music, with a focus on Nigerian music video channels as a case study. Using a quantitative research approach, the research…
The Influence of Digital Media on Nigerian Public Relations: A Case Study of Corporate Social Responsibility Campaigns
This study explores the influence of digital media on public relations in Nigeria, focusing on its application in Corporate Social Responsibility (CSR) campaigns. Using a quantitative research approach, the research…
The Role of Digital Media in Nigerian Social Movements: A Case Study of #BringBackOurGirls Campaign
This study examines the role of digital media in Nigerian social movements, focusing on the #BringBackOurGirls campaign as a case study. Using a quantitative research approach, the research investigates how…
The Effectiveness of Digital Media in Promoting Nigerian Fashion Designers: A Case Study of Lagos Fashion Week
This study evaluates the effectiveness of digital media in promoting Nigerian fashion designers, focusing on Lagos Fashion Week as a case study. Using a quantitative research approach, the study investigates…
The Impact of Digital Media on Nigerian Advertising: A Case Study of Digital Billboards in Lagos
This study explores the impact of digital media on Nigerian advertising, focusing specifically on the use of digital billboards in Lagos. The research employs a quantitative approach to assess how…
