IMPACT OF SOCIAL MEDIA ON FINANCIAL SERVICES MARKETING IN NIGERIA
This study explores the impact of social media on financial services marketing within the context of Nigeria. The research investigates current practices, trends, challenges, and regulatory influences affecting social media…
THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMER SATISFACTION
This study explores the relationship between relationship marketing practices and customer satisfaction, focusing on First Bank in Ado Ekiti. Through a mixed-methods approach involving surveys and data analysis, the study…
INVESTIGATION OF WAVE ENERGY CONVERTERS FOR NIGERIAN COASTAL POWER GENERATION
The primary objective of this study is to investigate the potential of wave energy converters for coastal power generation in Nigeria. Specific objectives include:
The Role of Nigerian Cinema in Shaping National Identity: A Case Study of Nollywood
This study investigates the role of Nigerian cinema, particularly Nollywood, in shaping and reflecting the national identity of Nigeria. As one of the largest film industries globally, Nollywood has become…
The Role of Digital Media in Nigerian Rural-Urban Migration: A Case Study of Information Sharing on Facebook
This study explores the role of digital media, specifically Facebook, in facilitating rural-urban migration in Nigeria through information sharing. With the increasing use of digital platforms, the flow of information…
The Influence of Social Media on Nigerian Product Advertising: A Case Study of Influencer Marketing
This study investigates the influence of social media on product advertising in Nigeria, focusing specifically on influencer marketing. In recent years, influencer marketing has emerged as a significant tool for…
The Role of Digital Media in Nigerian Economic Growth: A Case Study of Digital Entrepreneurship
This study examines the role of digital media in driving economic growth in Nigeria, with a specific focus on digital entrepreneurship. The research explores how digital platforms, such as social…
The Impact of Digital Media on Nigerian Women Empowerment: A Case Study of Women in Tech
This study investigates the impact of digital media on Nigerian women’s empowerment, focusing specifically on women in technology (Women in Tech). The research explores how digital platforms, such as social…
The Role of Digital Media in Shaping Nigerian Youth’s Career Choices: A Case Study of Online Career Platforms
This study examines the role of digital media in shaping Nigerian youth’s career choices, with a specific focus on the influence of online career platforms. The research investigates how platforms…
The Influence of Social Media on Nigerian Fashion Trends: A Case Study of Twitter and Instagram Trends
This study investigates the influence of social media, particularly Twitter and Instagram, on Nigerian fashion trends. It focuses on how these platforms shape the fashion preferences, behaviors, and buying patterns…