THE SEVEN P’S OF MARKETING MIX
THE SEVEN P’S OF MARKETING MIX The marketing mix is the set of tools available to an organization to shape the nature of its offer to customers. Good marketers are…
MARKETING CONCEPT
MARKETING CONCEPT Marketing Concept – Generally, managers of organization in commercial circle opined that four concept of marketing exist, John (1984:5759) namely: The production concept The product concept The selling…
NATURE AND CHARACTERISTICS OF SERVICE
NATURE AND CHARACTERISTICS OF SERVICE A company must consider four (4) special service characteristics namely; intangibility, inseparability, variability and perishability. INTANGIBILITY: This means that services cannot be seen, tested, felt,…
TYPES OF HOUSING
TYPES OF HOUSING Housing in different parts of the world or within a given economy differs in many respects. The differences are often accounted for by variability in locational setting…
TYPES OF MARKETING RESEARCH
TYPES OF MARKETING RESEARCH i. EXPLORATORY RESEARCH This is a types of research in which the major emphasis on gaining ideas and insights; it is particularly helpful in breaking broad,…
ROLES OF MARKETING RESEARCH
ROLES OF MARKETING RESEARCH The role of marketing research can be better understood in light of the basic marketing paradigm. The emphasis in marketing is on the identification and satisfaction…
WHAT IS MARKETING
WHAT IS MARKETING The term marketing has different definitions from different authors but all these definitions is aimed at finding out the needs of the customers and a way of…
WHAT IS MARKETING
WHAT IS MARKETING The term marketing has different definitions from different authors but all these definitions is aimed at finding out the needs of the customers and a way of…
Marketing research
Marketing Research Marketing research is the tool used by management in solving problems and making decisions in the field of marketing. It is an end to a sound judgment, as…