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This study explores the role of digital media in political discourse in Nigeria, focusing on WhatsApp groups as a platform for political mobilization. Using a quantitative research approach, the study…

This study examines the impact of social media influencers on Nigerian youth, focusing on YouTube vloggers as a case study. Employing a quantitative research approach, the research investigates how content…

This study investigates the role of YouTube in promoting Nigerian music, with a focus on Nigerian music video channels as a case study. Using a quantitative research approach, the research…

This study explores the influence of digital media on public relations in Nigeria, focusing on its application in Corporate Social Responsibility (CSR) campaigns. Using a quantitative research approach, the research…

This study examines the role of digital media in Nigerian social movements, focusing on the #BringBackOurGirls campaign as a case study. Using a quantitative research approach, the research investigates how…

This study evaluates the effectiveness of digital media in promoting Nigerian fashion designers, focusing on Lagos Fashion Week as a case study. Using a quantitative research approach, the study investigates…

This study explores the impact of digital media on Nigerian advertising, focusing specifically on the use of digital billboards in Lagos. The research employs a quantitative approach to assess how…

This study investigates the role of digital platforms in shaping the Nigerian entertainment industry, with a particular focus on the influence of Netflix on Nollywood. Using a quantitative research approach,…

This study examines the influence of social media on Nigerian political discourse, focusing on the use of political hashtags as a tool for mobilization, awareness, and discussion. Using a quantitative…

The general objective of this study is to explore the role of digital media, particularly Instagram travel influencers, in promoting Nigerian tourism.