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THE EFFECTS OF DEMAND FORECASTING ON ORGANISATION’S PROFITABILITY
(A CASE STUDY OF 7-UP BOTTLING COMPANY KAKURI, KADUNA STATE)
ABSTRACT
The overall objective of setting up any business whether production or services included, revolves round profit maximization amongst other objectives. Furthermore, attaining this profitability level, may seem impossible, if managers of business do not meet the delivery dates and time of their customers demand, hence the need to lay more emphasis on forecasting the demand for her products or service so as to meet its desired goal of profitability. The researcher tries to checkmate the effect of demand forecasting with regards to meeting the delivery dates, gaining competitive advantage and maintaining organization’s goodwill. Organizations should be able to correlate demand forecasting and sales as a key to profitability. In the course of the research, the researcher adopted a stratified sampling technique, where the entire population of 495, was divided into stratum of departments. The researcher also adopted the use of percentage in other to have a true percentage representation of each department (Ref. 3.3). Finally, the researcher was able to discover that, forecasting the demand of 7-up bottling company Kakuri, Kaduna state, has greater effect on her profitability level which serves as a measurement for business success.
TABLE OF CONTENTS
Title Page i
Abstract ii
Table Of Contents iii
CHAPTER ONE: INTRODUCTION
1.0 Introduction 1
1.1 Background Of The Study 1
1.2 Statement Of The Problem 3
1.3 Objectives Of The Study 4
1.4 Significance Of The Study 5
1.5 Research Questions 6
1.6 Research Hypothesis 6
1.7 Scope of the Study 7
1.8 Limitation Of The Study 8
1.9 Definition of Terms 8
CHAPTER TWO: LITERATURE REVIEW
2.0 Introduction 9
2.1 Background Of The Case Study 9
2.2 Concept Of The Study 11
2.3 Reasons And Benefits Of Demand Forecasting 14
2.4 Methods Of Forecasting Technique 18
2.5 Factors Influencing Effective Demand Forecasting 29
2.6 Limitations Of Demand Forecasting 29
2.7 Theoretical Frame Work 31
References 34
CHAPTER THREE: RESEARCH DESIGN AND METHODOLOGY
3.0 Introduction 36
3.1 Research Design 36
3.2 Research Population 36
3.3 Sampling Size And Sampling Technique 37
3.4 Sources Of Data Collection 38
3.5 Research Instruments Used 39
3.6 Method Of Data Analysis 40
CHAPTER FOUR: PRESENTATION AND ANALYSIS OF DATA
4.0 Introduction 41
4.1 Tabular Presentation And Analysis Of Data 42
4.2 Secondary Data Presentation And Analysis 50
4.3 Computation Of Regression Analysis 51
4.4 Computation Of Correlation Co-Efficient 53
4.5 Testing Hypothesis 54
4.6 Discussion And Implication Of The Research Findings 57
CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATION
5.0 Introduction 59
5.1 Summary Of Findings 59
5.2 Conclusion 61
5.3 Recommendations 62
Appendix I
Appendix II
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