IMPACT OF PACKAGING AND LABELLING ON PRODUCT SALES
ABSTRACT
This project topic “Impact of Packaging and Labelling on Product Sales” is a subject of attraction and consideration all over the world. This project emphasize the activities involves; Planning, Designing and Presentation of an item or product, this project also discuss how to packaging is been handled and container for a product and it play an effective and significant role. It also emphasized on presentation and product promotion on consumers goods. Method of Data collection; Observation and interview and the objectives of this project work is to determined the why is important and the relevance of packaging on product, marketing Industries and in business competitive environment.
TABLE OF CONTENTS
CHAPTER ONE
1.0 Introduction – – – – – – – 1
1.1 Objectives of the Study — – — – – 2
1.2 Significance of the Study – – – – – 2
1.3 Scope of the Study – – – – – – 3
CHAPTER TWO
2.0 Introduction – – – – – – – 5
2.2 Definition of Packaging Labelling – – – – 5
2.3 Purpose of Packaging – – – – – 8
CHAPTER THREE
3.1 Function of Packaging – – – – – 11
3.1.1 Packaging requires several decisions – – – 14
3.2 Impact of Packaging – – – – – – – 15
3.2.1 Packaging Impact the Buying Behaviour of the market – 15
3.2.2 Effects of Packaging in Marketing – – – – 16
3.3 Function of Labelling – – – – – – 18
3.4 Why do we Label – – – – – – 19
CHAPTER FOUR
4.0 Introduction – – – – – – 21
4.1 Summary – – – – – – – – 21
4.2 Conclusion – – – – – – – 22
4.3 Recommendations – – – – – – 22
Bibliography – – – – – – – 24