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The Influence of Social Media on Nigerian Product Advertising: A Case Study of Influencer Marketing

This study investigates the influence of social media on product advertising in Nigeria, focusing specifically on influencer marketing. In recent years, influencer marketing has emerged as a significant tool for…

The Influence of Digital Media on Nigerian Shopping Habits: A Case Study of Online Stores and Shopping Trends

This study examines the influence of digital media on Nigerian shopping habits, focusing on the role of online stores and shopping trends. A quantitative research design was used to analyze…

The Impact of Digital Media on Nigerian Consumer Trends: A Case Study of Influencers Promoting Products

This study explores the impact of digital media on Nigerian consumer trends, with a specific focus on influencers promoting products. Digital platforms have revolutionized consumer behavior by enabling direct engagement…

The Influence of Digital Media on Consumer Behavior in Nigeria: A Case Study of Online Shopping Trends

This study investigates the influence of digital media on consumer behavior in Nigeria, focusing on online shopping trends. It examines the roles of social media platforms, digital advertising, and influencer…

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